Why Infographics Work
Did you know that people remember 80% of what they see or do, compared with just 20% of what they read? This makes sense why infographics are so popular with Google recording close to 100,000 searches per month for the term ‘infographic’ in the past year.
At a single glance, infographics can tell a story or help offer clarity around a difficult to understand concept, or visually communicate and compare complex data points. Over the past year, we have seen some amazing infographics that straddle that delicate line between being both beautiful and informative. Read on to see some of our favorites.

The Power of the Mobile Consumer | Mitel Networks
We all know that Mitel is a powerhouse when it comes to connecting companies around the globe, and they have a proven understanding of the way people communicate. That’s why when we first saw this clean and fact filled infographic – we paid attention. This infographic is chock-a-block with stats and facts and tells the story of the mobile consumer, why and how they are using their phones and the way in which they are shaping buying behavior and driving mobile innovation. Quirky and to the point, you will quickly see why this infographic is one of our favorites.

World’s Biggest Data Breaches | Information is Beautiful
Visually beautiful, this infographic details the world’s biggest data breaches dating back to 2004. This is an addictive infographic as it is fully interactive – you can highlight specific companies and dive in for more detail and you can also filter the infographic to show different industries or the specific type of data breach. It is fascinating to see the marked increase in these types of breaches over the last decade and to see how those that really are highlighted in the media, think Ashley Madison, Target and LinkedIn, actually did not impact as many individuals as others you might not have heard of. The takeaway? Don’t share your password – with anyone…

The Daily Routines of Famous Creative People | Podio
So, we all know how quickly time flies – how we spend our days is in effect how we spend our lives. Everyone faces that daily struggle of how to divide up that precious time – between working, eating, relaxing and exercising. This is a fascinating visual to see how creative icons throughout history have spent their days and to wonder if these careful or casual choices have had an influence on them and the impact that they have had on the world over the years. It definitely makes us wonder how much time we really need to spend checking our Facebook feeds.

2016 Year In Review | Kanata North BIA
We loved this infographic from our friends at the Kanata North BIA. With its punchy colours and straightforward stats, this infographic tells the story of the growth in Kanata Tech over the year and highlights the many events, exciting success stories and our growing social media presence. Keep up the great work Kanata North BIA, Martello is happy to be a small part of this BIG {and booming} ecosystem! #SeriousTechLivesHere

How to Start a Start-Up | Funders and Founders
At Martello, we sure do understand the challenges of getting a start-up off the ground. Because we spend our days making the decisions that will fuel our start-up’s growth, it’s no wonder that we fell hard for this straightforward infographic that simplifies the steps you need to take to get your start-up off the ground. We know – it makes it all look so easy! Our favorite takeaway from this infographic is ‘live in the future, ahead of your time’ very true and great words to live by.