Martello BLOG

Is FIFA World Cup Taking Over Your Office Bandwidth?


In 2014, FIFA World Cup Brazil gained almost 3 billion online views1 as fans tuned in to cheer for their country. For some, it is just another day at work – to get in on the action, employees live stream footage over their laptops or mobile devices. As footage is available 24/7/365, video streaming is even more accessible, growing online viewing by 36% and mobile viewing by 248%1. This aggressive case of World Cup fever is doing more damage to the office network than most CIOs would imagine.

Without the ability to prioritize network traffic by importance, your network may struggle under the weight of heavy bandwidth consumption.  No matter how exciting the soccer match might be, the last thing you want is for a critical VoIP call or webinar to be dropped or experience performance issues like delay or echo.

With Software-Defined WAN (SD-WAN), your network will run optimally even when video traffic is heavy. Using multiple links concurrently prevents service disruption by automatically distributing inbound and outbound network traffic based on the criteria you’ve set. This allows you to prioritize applications and voice calls to the fastest carrier links available in a network infrastructure. Link aggregation and dynamic path selection ensure the most critical services, such as unified communications (UC) are working at all times, even as live streaming intensifies.

Martello’s Elfiq SD-WAN solution uses a series of nineteen policy-based bandwidth management algorithms to assess outgoing and incoming traffic, balancing it with the amount of available bandwidth on each link. Traffic is automatically routed in real-time to avoid broken or underperforming links. In the case of heavy UC traffic streams, the network will prioritize it first to make sure the packets get to their destination unhindered.

SD-WAN can prepare your network to manage all of the World Cup action this summer, without sacrificing business needs.

1 2014 Fifa World Cup Brazil – Television Audience Report