Martello NEWS

Powering Network Performance: Martello Launches New Brand Identity

As digital transformation accelerates, Martello is the brand that will bring confidence in the performance of real-time services on networks.

Orlando, Florida (March 12, 2018) – Martello, the provider of network performance management solutions for real-time communications, announced today at the Enterprise Connect event the launch of a new brand identity. The move reflects the company’s position as a budding market leader with a unique proposition: delivering confidence in the performance of real-time services on cloud and enterprise networks.

The new brand identity reflects a company that is set to take its place as a global leader creating the reliable and strong network foundation that customers will need to grow their businesses. The provider of unified communications (UC) network performance management software as a service (SaaS) to more than 6,000 customers merged with SD-WAN player Elfiq Networks in January. A subsidiary of Martello, Elfiq brings network performance expertise and customers in more than 150 countries around the world.

“Today’s Martello has a vision to deliver certainty in the performance of networks, and our new brand identity reflects this promise”, says John Proctor, Martello’s President and CEO. “It’s a defining symbol of the company’s heritage and our bright future, positioning us well as we pursue aggressive growth through acquisitions and ultimately a public offering”.

Martello’s new logo features the bright red color associated with the company since its inception in 2009, stylized into an ‘o’ that celebrates Martello subsidiary Elfiq Networks. The tagline ‘Powering Network Performance’ reflects the company’s brand promise to deliver confidence in the performance of networks around the world. Read more about Martello’s new brand identity in a blog by Director of Marketing Tracy King.

To celebrate the new brand with its customers and partners, Martello is launching at Enterprise Connect, which kicks off in Orlando, Florida today. The first 25 attendees visiting booth #739 during Tuesday’s booth crawl (4:00 to 6:00 pm) will receive a limited edition Martello gift. To learn more about the UC performance management solution that Martello is launching at Enterprise Connect, visit poweringnetworkperformance.com.

About Martello

Martello’s solutions manage and optimize the performance of real-time services on cloud and enterprise networks. Our solutions, which include network performance management software and SD-WAN technology, allow over the top (OTT) service providers and enterprises around the world to deliver better service quality and a reliable user experience. Designed for real-time communications such as voice and video, Martello’s solutions detect, identify and address network performance problems BEFORE service quality is impacted. For information, visit: http://www.martellotech.com