Martello NEWS

May 8th, 2018

Martello, a provider of network performance management solutions for real-time communications, announced today the appointment of Erin Crowe as Chief Financial Officer (CFO). The move comes as the company pursues a TSX Venture Exchange (TSXV) listing via a reverse takeover (RTO), and drives growth through existing product lines and future acquisitions. Erin has more than 20 years’ experience in CFO and senior finance roles. She has successfully managed several complex financing transactions, as well as the restructuring and sale of a professional sports team.

“I’m delighted to welcome Erin to our leadership team at this critical point in our growth,” said John Proctor, Martello’s President and CEO. “A recognized strategic finance leader with expertise in complex financing transactions, financial reporting, cash flow management and tax planning, Erin will be a tremendous asset to Martello as we move to become a publicly listed company and pursue future acquisitions.”

Erin has a proven record for the financial leadership of growth stage businesses in a range of industries. Prior to Martello, Erin held various CFO and COO roles, including Executive VP and CFO of Senators Sports & Entertainment, the corporation behind the Ottawa Senators NHL hockey team.  A Chartered Professional Accountant with a Fellow designation (FCPA, FCA), Erin has received many accolades: the Ottawa Women’s Business Network named her the 2009 Corporate Businesswoman of the Year and she was included in the Ottawa Business Journal’s 40 under 40 in 2010. Erin is passionate about giving back to her profession and community. On the board of the Ottawa Food Bank, Erin previously served as Board Chair and Trustee of the Children’s Hospital of Eastern Ontario, as well as Board Chair and Director for Roger Neilson House.

Founded in 2009, Martello merged with SD-WAN player Elfiq Networks in January 2018, to create a market leader in the performance management of real-time services such as unified communications (UC) on cloud and enterprise networks. In 2017, Martello led 18 Ottawa companies with the No. 48 spot on Canada’s PROFIT 500. OBJ recently named the company one of four Ottawa tech companies to watch in 2018, suggesting that Martello may be Ottawa’s biggest tech story of 2018.

OBJ LogoMay 8th, 2018

Martello Technologies’ bid to go public later this year will be spearheaded by the firm’s new chief financial officer, Erin Crowe.

Crowe joins the Ottawa-based cloud communications services firm following a short time as a consultant. Her previous experience includes executive roles at ProSlide Technology and local property firm Regional Group, as well as Senators Sports and Entertainment where she served for six years as executive vice-president and CFO for the organization behind the local NHL franchise.

Along with her more than 20 years in finance, Crowe brings multiple accolades to the role, including being named the Ottawa Women’s Business Network’s Corporate Business Woman of the Year in 2009 and one of the Ottawa Business Journal-Ottawa Chamber of Commerce Forty Under 40 recipients the year after.

Martello CEO John Proctor said in a statement that Crowe is joining the team at a critical juncture.

“Erin will be a tremendous asset to Martello as we move to become a publicly listed company and pursue future acquisitions,” he said.

Martello announced last month that it would pursue a public listing on the TSX Venture Exchange through the reverse takeover of a shell corporation.

The firm says the transaction, subject to regulatory approvals, should close by the end of the year.

Senior finance executive joins leadership team as the company pursues a public listing and future acquisitions.

Ottawa, Canada (May 8, 2018) – Martello, a provider of network performance management solutions for real-time communications, announced today the appointment of Erin Crowe as Chief Financial Officer (CFO). The move comes as the company pursues a TSX Venture Exchange (TSXV) listing via a reverse takeover (RTO), and drives growth through existing product lines and future acquisitions. Erin has more than 20 years’ experience in CFO and senior finance roles. She has successfully managed several complex financing transactions, as well as the restructuring and sale of a professional sports team.

“I’m delighted to welcome Erin to our leadership team at this critical point in our growth”, said John Proctor, Martello’s President and CEO. “A recognized strategic finance leader with expertise in complex financing transactions, financial reporting, cashflow management and tax planning, Erin will be a tremendous asset to Martello as we move to become a publicly listed company and pursue future acquisitions”.

Erin has a proven record for the financial leadership of growth stage businesses in a range of industries. Prior to Martello, Erin held various CFO and COO roles, including Executive VP and CFO of Senators Sports & Entertainment, the corporation behind the Ottawa Senators NHL hockey team.  A Chartered Professional Accountant with a Fellow designation (FCPA, FCA), Erin has received many accolades: the Ottawa Women’s Business Network named her the 2009 Corporate Businesswoman of the Year and she was included in the Ottawa Business Journal’s 40 under 40 in 2010. Erin is passionate about giving back to her profession and community. On the board of the Ottawa Food Bank, Erin previously served as Board Chair and Trustee of the Children’s Hospital of Eastern Ontario, as well as Board Chair and Director for Roger Neilson House.

Founded in 2009, Martello merged with SD-WAN player Elfiq Networks in January 2018, to create a market leader in the performance management of real-time services such as unified communications (UC) on cloud and enterprise networks. In 2017, Martello led 18 Ottawa companies with the No. 48 spot on Canada’s PROFIT 500. OBJ recently named the company one of four Ottawa tech companies to watch in 2018, suggesting that Martello may be Ottawa’s biggest tech story of 2018.

About Martello

Martello delivers confidence in network performance. Our solutions manage and optimize the performance of real-time services on cloud and enterprise networks and include network performance management software and SD-WAN technology. Over the top (OTT) service providers and enterprises around the world rely on Martello’s technology to deliver better service quality and a reliable user experience. Designed for real-time communications such as voice and video, Martello’s solutions detect, identify and address network performance problems BEFORE service quality is impacted. For information, visit: http://www.martellotech.com