Martello NEWS

Proof of concept demonstrates a solution to maintain network connectivity for real-time services in a moving vehicle.

OTTAWAMay 31, 2019 – Martello Technologies Group Inc., (“Martello” or the “Company”), a leading provider of solutions that deliver clarity and control of complex IT environments, announced today to mark National Autonomous Vehicle Day, the demonstration of a network performance management solution for mobile applications such as autonomous vehicles. The proof of concept was developed in collaboration with BlackBerry QNX as part of the BlackBerry QNX/L-Spark Accelerator, and was showcased at the recently launched L5 Track in Ottawa on Tuesday, May 28th. Find out more in the video explaining Martello’s mobile network connectivity technology innovation.

Martello CEO John Proctor presents Proof of Concept for the BlackBerry QNX L-Spark Accelerator on May 28, 2019. (CNW Group/Martello Technologies Group)

Martello’s mobile network performance proof of concept demonstrates that it is possible to maintain reliable cellular network connectivity for bandwidth-intensive real-time services such as an autonomous moving vehicle. This offers potential for solutions such as the mobile office, autonomous trains and drones, disaster relief and emergency response, where reliable communication is critical to success and safety. Martello presented this solution recently to the Canadian Association of Chiefs of Police on their visit to the L5 Track in Ottawa.

Working with the BlackBerry QNX technical team over six months, Martello was able to provide connectivity to the infotainment system inside the BlackBerry QNX vehicle. “This proof of concept demonstrated that Martello’s technology can deliver reliable network connectivity in challenging mobile applications such as autonomous vehicles,” said Grant Courville, VP, Products and Strategy at BlackBerry QNX. “We’re pleased to have collaborated with Martello to bring this proof of concept to fruition, working with the BlackBerry QNX operating system.”

“This proof of concept is significant, because of the growing number of IoT applications which will require reliable network connectivity in challenging mobile environments, where both capacity and demand are variable,” said John Proctor, President and CEO of Martello. “I look forward to demonstrating our technology to the broader IoT and transportation ecosystem, and thank BlackBerry QNX for the opportunity to prove our concept with an industry leader.”

Martello’s solutions have been widely acclaimed in the industry. In September 2018, Martello received a Frost & Sullivan Leadership Award for NPM (Network Performance Management) and ranked as Ottawa’s Fastest Growing Company, at No. 28 on the Growth 500 list of Canada’s Fastest Growing Companies. The Company has expanded its solution portfolio with several acquisitions, and recently provided a business update on its market and channel expansion, product innovation, acquisitions and capital market activities.

About Martello Technologies Group

Martello Technologies Group Inc. (TSXV: MTLO) is a technology company that provides clarity and control of complex IT infrastructures. The company develops products and solutions that monitor, manage and optimize the performance of real-time applications on networks, while giving IT teams and service providers control and visibility of their entire IT infrastructure. Martello’s products include SD-WAN technology, network performance management software, and IT analytics software. Martello Technologies Group is a public company headquartered in Ottawa, Canada with offices in MontrealAmsterdamParisDallas and New York. Learn more at

FORWARD LOOKING STATEMENTS: This press release contains forward-looking statements that address future events and conditions, which are subject to various risks and uncertainties. Actual results could differ materially from those anticipated in such forward-looking statements as a result of numerous factors, some of which may be beyond the Corporation’s control. These factors include: general market and industry conditions, risks related to continuous operations and to commercialization of new technologies and other risks disclosed in the Corporation’s filings with Canadian Securities Regulators.

Forward-looking statements are based on the expectations and opinions of the Corporation’s management on the date the statements are made. The assumptions used in the preparation of such statements, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. The Corporation expressly disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.


Tracy King
VP Marketing
613.271.5989 x 2112


Laurenn Wolpoff
MRB Public Relations
(on behalf of Martello)

732.758.1100 x. 101


Written by James Anderson

May 23, 2019

Channel Partners Online

Two non-U.S. companies are growing their market presence worldwide.

Martello Technologies and Telstra both chatted with us about SD-WAN, expansion and the roles their partners play in customer acquisition. It has been a busy 12 months for both organizations.

Martello was coming off its merger with SD-WAN vendor Elfiq Networks when we spoke to it last summer. The company went on to complete a $7.5 million funding round, go public on the Toronto Stock Exchange (TSX), acquire the IT monitoring company Savision and expand its agreement with Mitel to include coverage for additional Mitel communication systems.

Martello, which is traditionally known for monitoring and managing UC networks, earns a significant chunk of its business through its close partnership with Mitel, but it is opening new revenue opportunities as it attacks new markets. The purchase of Elfiq is an important example.

Mitel’s channel drove 90% of Martello’s third-quarter revenue in fiscal 2018, but the number dropped to 55% this year. Meantime, Martello’s Q3 organic sales ticked up 44% year-over-year.

CEO John Proctor said the Savision acquisition doubled Martello’s sales and marketing team and added 50 new partners. Savision’s Amsterdam headquarters gave Martello a presence in Europe.

“That allows us to support our European partners, but at the same time a lot of partners are interested in bringing that Savision technology to their clients, or even for the MSPs, using it themselves to be able to understand all of their clients simultaneously,” Proctor said.

Martello maintains its relationship with Mitel channel partners, many of whom are sell more than just Mitel technology. They may benefit from Savision, which offers a single-pane-of-glass IT monitoring dashboard.

“We’re able to go straight to our Mitel partners and say, ‘This supports what you’re doing with Mitel but also supports all your other technologies as well,’” he said.
Proctor reports “steady” growth on the SD-WAN side. Asian markets such as Vietnam and India in addition to rural regions, have been strong targets.

“We see the take-off in markets that are very price-sensitive and tech-savvy,” he said. “It continues to grow.”

Martello listed the United Nations as one of its large customers. It offers the U.N. connectivity in remote locations. The customer represents a chief use case despite its high profile.

“There is no IT guy at these remote locations. There’s no guy that has Cisco certification. They’re not doing that, so they need to have stuff that just works,” he said. “That’s what we do. It’s the same thing with hotels. There’s no dedicated IT guy in a hotel with network certifications.”

Martello recently won the bid for large South American bank in South America, beating out at an American competitor. Proctor said the proof-of-concept stage showed a lower cost of ownership (which includes less money spent on certifications) for Martello and a higher ease of use. The customer and the partner walked away convinced.

“When we can offer you some technology that allows you to be more competitive and bring better value to your clients, it makes an awful lot of sense,” Proctor said.

Proctor said Martello relishes the opportunity to do a head-to-head proof-of concept. The company has been able to win the loyalty of partners, who have served as a key on-ramp for Martello, according to Proctor.
“And no, we don’t have the brand like some other people like Cisco and F5, but certainly when our partners choose us, we become very stick with them, because they know we’ll support them,” he said. “They know we give a cost-effective solution, and we have a very good value for money.”

Proctor said Martello has been expanding its technology portfolio to ensure that it meets more partner and customer needs. Partners may tend to associate the company with UCaaS due to Martello’s legacy as a UC monitoring provider, but the company designs its SD-WAN for more than UCaaS.

It’s not shocking, however, that the sensitive network traffic related to UCaaS gives it special attention.

“Because of the real-time nature of UCaaS, it is often the canary in the coalmine when you have network problems,” Proctor said.

Proctor said partners are asking for SD-WAN that supports everything partners are giving to their clients. Customers need more than a UCaaS optimizer.

“They’re not going to buy an SD-WAN that just does UC and another SD-WAN that does Office 365 and another SD-WAN that does Google and another that does AWS,” Proctor said. “That’s ridiculous. Nobody’s going to do that. The point is, yes, we do UCaaS really really well, because that’s something very important in network sensitivity. But [we do] other pieces too.”

Read the full article

Channel Daily News

By Alex Coop

May 22, 2019

Earlier this month, Ottawa’s premier internet of things event glossed over the implications of WiFi 6, according to Martello Technologies Group’s CEO, and unfortunately, it’s no surprise thanks to the hubbub around 5G.

“Nobody was talking about WiFi 6, ”John Proctor told CDN after the IoT613 event in Ottawa. “It’s like the marketing machine of 5G is determined to drive right over WiFi 6 so you can’t hear about it.”

WiFi 6 – also known as 802.11ax – is the next generation wireless standard that’s four times faster than its predecessor, 802.11ac, and is going to provide congested areas like stadiums and offices with much better wireless performance. On the other hand 5G is slated to replace 4G LTE, which typically covers larger areas.

And while 5G is challenging this paradigm – Verizon, among others, have already teased 5G home internet service – the 5G bandwagon is steamrolling over the topic of WiFi 6, according to Proctor. WiFi 6 and 5G will ultimately coexist, but there remains a significant challenge in managing these separate technologies and creating unified policies that bring the two together responsibly, he said, and the lack of conversations about how they can coexist is alarming.

“As much as we see unified communications being the amalgamator of the two…we still have the issue of telco guys being different from the network guys in the enterprise setting,” indicated Proctor. “Is a network guy really going to get rid of his WiFi and put 5G aerial in, or is he going to take his current WiFi box out and put WiFi 6 in, which gives him better bandwidth and almost the same coverage. Being conscious of those operational aspects is something that is being understated at the moment.”

WiFi 6 or 5G, Martello’s ready for anything

Martello has grown significantly over the past two years. In addition to a strategic partnership with Mitel and the acquisition of Montreal’s SD-WAN company Elfiq Networks in January 2018, Martello has become one of seven Canadian startups selected to work with BlackBerry in developing technologies within the QNX environment. It now also boasts a workforce of more than 100 people.

Proctor is pushing the company to use its status as a public company to maintain its innovative spark and enable multiple strategic acquisitions that actually line up with the Martello’s roadmap. But the company’s product marketing manager, Sébastien Tellier, pointed to what he believes is differentiating Martello from its competitors – its layer-2 SD-WAN.

“The beauty of our design…is that since we integrated layer-2, we are compatible with any circuit that’s delivered over us,” Tellier explained. “So while the device itself is not compatible with 5G today, it’s only a question of replacing the cellular modem that is inside the box. We built it in a modular fashion for that reason specifically. Not just for 5G, but for any new technology that emerges.”

Proctor concurred. “We did it in layer-2 because it’s agnostic to the firewall. You’re not having to repeat all the firewall rules. You don’t have to reconfigure routers and other network devices because it just works.”

In the seven-layer Open Systems Interconnection model, which helps standardize the communication functions of a telecommunication or computing system, layer-2 is the data-link layer, layer-3 is the network layer.

Building an SD-WAN solution in layer-2 is good news for channel partners, Proctor added.

“It means there’s less configuration problems when you perform installations,” he said.

Proctor hinted at future acquisitions, and said they’ve been in talks with more than 40 organizations since Christmas. That list, which includes Canadian and U.S. companies, is much shorter today.

“Nothing is locked down yet,” he said.