Martello BLOG : Uncategorized

Real-time communications are at the core of networking challenges facing hospitality providers today. The Internet has revolutionized how mobile workforces access information while away from the office, leveraging bandwidth intensive services like unified communications (UC), video calls and streaming.

To meet this need, hospitality providers began offering their customers high-speed Internet access (HSIA) in guest rooms a few years ago. Mobile workers grew accustomed to this service, quickly setting a new level of expectation for their stays. Today,  Internet access might even be considered as critical as plumbing and electricity in guest requirement priorities.  To keep up with that demand and deliver reliable HSIA under the pressures of real-time communications, hundreds of properties have come to rely on SD-WAN Solutions.

SD-WAN: Affordable, Efficient HSIA

These days, if an Internet link that serves guests fails, it could result in a loss of guest loyalty and hotel revenues. Business travelers have a critical need to connect to corporate applications such as email, VPN, shared documents and internal Web applications. Also, with new Internet-based applications like VoIP, SkypeTM, NetflixTM, BitTorrentTM and YouTubeTM, user demand for existing bandwidth is increasing, and existing links can quickly become oversaturated.

SD-WAN solutions like Martello’s Elfiq Networks provide flexible, affordable and efficient management of multiple Internet links. These solutions address the network performance challenges of real-time communications, transforming the guest experience. Using Internet links from multiple sources on multiple technologies, Internet access uptime can reach 99.999%, ensuring connectivity for demanding business customers and guaranteeing future business for hotels.

There is an overall cost reduction by removing some of the more expensive links, such as T1’s, and combining them with low-cost DSL or cable modems. Properties can deliver on the promise of constant and reliable Internet access while reducing monthly operating costs.
SD-WAN HospitalityUnified Communications (UC) Performance Management: Reliable Communications Around the Clock
Managing the performance of UC systems on networks can be challenging in the 24/7 world of hospitality. Dropped voice calls, delay or echo can disrupt both employee and guest communication, negatively impacting the guest experience. The hospitality industry needs a solution that monitors and manages the performance of UC systems, reporting on key UC metrics such as voice quality, delay, jitter and packet loss. Martello’s Vantage suite includes UC Network Health Testing and a network site qualification tool called UCScore, ensuring that hospitality providers can prevent, detect and address network problems impacting UC performance, and have them resolved before they can impact the guest experience.

As guest demand continues to grow for the delivery of real-time communications, the hospitality industry is rising to the occasion. Hospitality providers are sourcing out solutions that meet the needs of guests and offer a differentiator to hotels in a crowded market. Using link aggregation and SD-WAN technologies, hotel operators are able to efficiently monitor and maintain a state-of-the art network while at the same time saving time on the cost of bandwidth. By pairing that solution with performance management software, hotels can truly transform the guest experience by optimizing real-time traffic such as VoIP.

Looking for more? See how the Mandarin Oriental Hotel Group solved their bandwidth challenges.

Real-time communications are at the core of networking challenges facing hospitality providers today. Next week, a team from Martello will be heading down to HITEC.  If you are planning on attending the show, chances are you will be checking into a hotel and you’ll be expecting lightning quick internet and easy communications with the front desk, as part of the other standard amenities. Martello will be attending HITEC so we can show how we help hotels deliver on this promise, improving the guest experience while keeping costs in check.

Meet Martello at booth #1729 to find out how you can build the agile and resilient network infrastructure that is needed for real-time services like unified communications. We offer flexible and modular SD-WAN and performance management tools  with ‘as a service’ delivery options.

Book your calendar! Martello is proud to be sponsoring an education session at HITEC: Emerging Technologies – The New, New Things on Tuesday, June 19th @ 4pm. Join us to find out how you can keep pace with technology trends in an industry where patrons have sky high expectations.

So many reasons why we are counting down to HITEC!


In 2014, FIFA World Cup Brazil gained almost 3 billion online views1 as fans tuned in to cheer for their country. For some, it is just another day at work – to get in on the action, employees live stream footage over their laptops or mobile devices. As footage is available 24/7/365, video streaming is even more accessible, growing online viewing by 36% and mobile viewing by 248%1. This aggressive case of World Cup fever is doing more damage to the office network than most CIOs would imagine.

Without the ability to prioritize network traffic by importance, your network may struggle under the weight of heavy bandwidth consumption.  No matter how exciting the soccer match might be, the last thing you want is for a critical VoIP call or webinar to be dropped or experience performance issues like delay or echo.

With Software-Defined WAN (SD-WAN), your network will run optimally even when video traffic is heavy. Using multiple links concurrently prevents service disruption by automatically distributing inbound and outbound network traffic based on the criteria you’ve set. This allows you to prioritize applications and voice calls to the fastest carrier links available in a network infrastructure. Link aggregation and dynamic path selection ensure the most critical services, such as unified communications (UC) are working at all times, even as live streaming intensifies.

Martello’s Elfiq SD-WAN solution uses a series of nineteen policy-based bandwidth management algorithms to assess outgoing and incoming traffic, balancing it with the amount of available bandwidth on each link. Traffic is automatically routed in real-time to avoid broken or underperforming links. In the case of heavy UC traffic streams, the network will prioritize it first to make sure the packets get to their destination unhindered.

SD-WAN can prepare your network to manage all of the World Cup action this summer, without sacrificing business needs.

1 2014 Fifa World Cup Brazil – Television Audience Report