Martello BLOG

The sun came out during an unseasonably cold spring, just in time for Martello staff to jump on board to raise money for this year’s Heart and Stroke “Big Bike” event.

Donning their Martello t-shirts, running shoes and water bottles, Team Martello climbed onto the 30-person “Big Bike” and went for a ride around the Kanata North Business Park, promoting the Heart and Stroke fundraiser and the life-saving research that is being done.

“About 1.6 million Canadians are living with the effects of heart disease and stroke. As a captain, I wanted to put together a team to help raise fund for heart and stroke research and participating in Big Bike is a fun and memorable way to give back to this cause,” said Salina Tran, Junior Marketing Specialist for Martello Technologies.

As a team, Martello Technologies pushed the bike around corners, up hills and coasted down hills working as a single unit towards a common goal – to support this great cause!  Together, Team Martello was able to raise $1350 for the Heart and Stroke Foundation.

This year, the focus of the Heart and Stroke Foundation research is related to women’s heart and brain health.

  • Heart disease and stroke are the #1 cause of premature death for women in Canada
  • Heart attack symptoms go unrecognized in 53% of women
  • 2/3 of heart disease and stroke clinical research focuses on men

Since women are under-researched, under-diagnosed, under-treated, and dying unnecessarily this is an important way we can help! As the Heart and Stroke foundation says, it’s #TimeToSeeRed.

With the help of Martello staff, we have become part of the push for change, raising the money needed to save lives.

Martello makes it an important part of its culture to identify and support charities that matter to staff by supporting it both financially and through great events like this.

“It’s a good way to get everyone away from their desks and participate in the community while raising money for a good cause,” Salina said.

Just this month Martello supported Ottawa Dog Rescue with a financial donation to provide aid to abandoned, abused and surrendered dogs in the Ottawa-area. We have also supported local sports teams, health and education initiatives through our Employee Directed Gift Program.

Follow Martello’s culture of giving on Twitter by using the hashtag and stay tuned to our blog for more in this series.

Conrad Dubai is a 51-storey luxury hotel, located in Dubai’s commercial center on Sheikh Zayed Road. The 555-room property was officially opened in 2013. The hospitality sector has its own particularities – 24/7 High Speed Internet Access (HSIA) has become essential to guests, who have come to expect it as a bare minimum when choosing a destination, or corporate clients, who rent conference rooms and reception halls. As part of one of Hilton’s luxury brands, Conrad Dubai feels this requirement daily.


Conrad Dubai has always delivered on the promise of quality HSIA to its guests. However, leased lines (i.e.: private circuits, private lines) are particularly expensive in Dubai, and the property was planning to replace its costly line with multiple lower bandwidth ADSL links. The move would provide considerable savings on a monthly basis. Yet, despite the savings, they were afraid that it would be at the expense of performance, which was an unacceptable risk. They continued to look for an alternative.

This is a fairly common scenario. In order to prevent the catastrophic losses that would follow even the shortest period of downtime, organizations are reluctantly recognizing the need to spend large amounts of money on reliable, predictable, safe private lines. However, problems can still arise, even with the safest of ISPs. A sudden storm, a zealous construction worker, a hungry squirrel… The risk of losing connectivity is still very real, and with it the risk of losing guests.

“I was paying huge amounts for Internet with one Leased Line, and wished to substitute it with multiple ADSL Lines.”
Mahmoud Karaki
Conrad Dubai

An easy solution is to plan ahead and keep a second emergency line, just in case. While this can be a viable plan, it’s also all the more costly, as leased lines remain active all year round, but only a fraction of the bandwidth is being used… And when one line is cut by a stray jackhammer, odds are that the second one will suffer a similar fate.


The solution came to the Conrad Dubai through word-of-mouth. A gentleman who used to work at a supplier providing the property with HSIA support suggested that the hotel looked into Martello’s Elfiq Networks link balancing technology. What they found answered the two challenges they were facing: it was an affordable solution which would help them save on the cost of their bandwidth from day one, and one which would manage the all ADSL lines to avoid any performance loss. Martello’s Elfiq Networks Link Balancer enables organizations like Conrad Dubai to proactively manage traffic through multiple concurrent ISP or WAN links, and leverage unused bandwidth to avoid adding new links. The property opted for the LBX2600, a device capable of managing up to 64 circuits, for a total of 2Gbps, full duplex. Deploying a LBX2600 device from Martello`s Elfiq Networks allowed the hotel to save on its monthly bandwidth.

“I was afraid that adopting multiple ADSL lines would reduce the speed, but it didn’t — it’s stable as if I had a leased line. I currently have 620 Mbps worth of bandwidth with the LBX2600, and I am now planning to increase the bandwidth to 1.1 Gbps.”
Mahmoud Karaki
Conrad Dubai

The device also offers scalability. At 620Mbps, Conrad Dubai could have opted for Martello’s Elfiq LBX900, which can manage throughput up to 800Mbps. The hotel decided to go with a higher model, in order to allow for the growing bandwidth demands it knows will inevitably come. Adding more circuits can be done seamlessly and easily, on demand, without having to worry about unused bandwidth, and can be put to use from the very moment it is hooked up to the Link Balancer.

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Spotlighting female executives whose insights and influence help drive channel success, CRN shares its power 100 for 2019 and Martello Technologies is happy to say that one of our leaders has made the list. CRN, a brand of The Channel Company, has named Tracy King, Vice President of Marketing at Martello Technologies to its prestigious 2019 Women of the Channel list.

The leaders celebrated on this annual list are from all areas of the IT channel system and represent technology suppliers, distributors, solution providers and other IT organizations. Each recipient is recognized for her contributions to channel advocacy, channel growth and visionary leadership.

Tracy is a seasoned veteran with 18 years of Channel experience under her belt. Joining Martello 5 years ago she has been responsible for global corporate, product and channel marketing, as well as corporate communications and investor relations. Leading the development and growth of the marketing and communications team through two acquisitions and a public listing, she has been a key player in the development of successful marketing relationships with key partners.

As Martello expands its solution portfolio, Tracy’s goal for the company’s channel marketing business over the next year is to offer partners a partner program that delivers access to products across all lines of business. She also has her sets set on continuing to expand the channel business in Europe and develop strategic partnerships.

“CRN’s 2019 Women of the Channel list honors influential leaders who are accelerating channel growth through mutually-beneficial partnerships, incredible leadership, strategic vision, and unique contributions in their field,” said Bob Skelley, CEO of The Channel Company. “This accomplished group of leaders is driving channel success and we are proud to honor their achievements.”

The 2019 Women of the Channel list will be featured in the June issue of CRN Magazine.

Martello prides itself on having many women in positions of power, including having a female Chief Revenue Officer, Chief Financial Officer and board member. Jennifer Camelon, CFL of the Royal Canadian Mint plays a key role on Martello’s Board of Directors.

“Organizations are starting to realize that gender diversity, along with other types of diversity are not things that are just ‘nice to have’ for business. They’re really imperative,” Erin Crowe, Martello’s Chief Financial Officer says.

While Martello has its share of gender diversity, sobering statistics indicate that there is still a serious gender imbalance in Canada’s tech industry. Only 3 of the country’s top 100 tech companies are led by women, while 26 firms in that group do not have any women in C-suite positions at all.

Having awards like CRN’s Women of the Channel help to highlight women in positions of power in the industry, which can help motivate other women to pursue these career milestones.