Martello BLOG : 2017

CUHackingWith many Carleton University alum currently calling Martello ‘home’ we were thrilled to be asked to be a sponsor for CUHacking – the largest hackathon in Ottawa to date, with more than 800 applicants from around the world. So what’s a hackathon? Well, let’s paint you a picture; imagine over 300 university students working in teams to bring an idea to life through different challenges that will create either a software or hardware project over an intense 24 hour period. With the hackathon taking place March 4-5, we are busy at Martello putting together a team of mentors who will be able to assist students over the 24 hour period and we are developing a challenge that we know will really put the student’s skills to the test.  You can be sure there will be lots of Red Bull and most probably pizza as well but the real objective of this amazing event is for students to be challenged to develop some applicable skills and to learn something new along the way. At Martello, we are always looking for top talent and we see participating in CUHacking as an opportunity to go ‘straight to the source’.  As a sponsor, we get to run our own challenge and be in the front row as new ideas are discovered among the top-tier of engineering students at Carleton University.

The Challenge

The details are still a secret, but one thing’s for sure: Martello’s challenge won’t be a theoretical exercise. Our objective is to structure a challenge that responds to a real-life problem, and results in a working demo that students can show their friends, profs and future employers. That’s really a reflection of Martello’s culture and how we engage the talented people that make up our team. For example, we have a strong internal mentorship program at Martello where co-op students are paired to work with a mentor throughout their term and are actively developing key features of our product that customers will use every day.  The strong relationship between employee and student encourages a constant exchange of knowledge and ideas that in turn leads to a positive placement experience and allows us to develop skills that we would then look to hire for when the time comes.

Will We See you There?

For more details on this event be sure to check out the CUHacking website and follow us on twitter @MartelloTech for day-of-event pictures and updates.  We can’t wait to be there with other sponsors like March Networks, Bloomberg, GitHub and Real Decoy. Let the hacking begin!

TEDxAt Martello, we never questioned why Kanata North was chosen three years ago to be the host location for a TEDx conference. We have already written about how we are proud to be among the great minds and big picture thinkers that are excited to set down roots in Kanata North.  TED’s mission is to spread ideas and to create an environment that helps to spark conversation – that is very much what happens on a daily basis here in Kanata North and at Martello.

Did you know that TED event attendees are carefully curated and include a delicate mix of not only CEO’s but also scholars, artists and scientists? This eclectic mix of attendees is handpicked by the organizers because every attendee is meant to contribute to the dynamic environment where innovative ideas are presented. At Martello, we believe in cultivating a similar ‘winning formula’ of employees in our office and create a workplace that nurtures curious minds and the type of forward thinking that comes up with big ideas that have a lasting impact on our business.

Last year’s TEDxKanata was a resounding success and our CEO, Bruce Linton being a speaker was a highlight for us at Martello.  Fast-forward to this year’s TEDxKanata and we are excited to be a sponsor at this great event that sees visionaries and artist coming together to support a single theme: ‘The Next 150: Driving Change’ celebrating Canada’s 150 years as a nation. We are excited by this year’s lineup which includes speakers like Mark Dabrowski, co-founder of Teldio and Allan Lee Brown the director and founder of Compasio Relief & Development.

Be a Part of It – Win a Ticket

Attending a TED conference is said to be ‘a journey into the future in the company of those creating it’ and at Martello we want to talk you along! How can you enter? Be sure to fill out our online form by March 1st for your chance to win a ticket. The winner will be announced on Thursday, March 2nd @12:00 PM. 

A Few of Martello’s Favourite TED Talks

With the excitement building for this year’s conference, we started talking in the office about some of our favourite TED Talks – it seems like everyone has one that stands out. Take a look below for a few of our favourites and the reasons why they had such an impact on us.

How great leaders inspire action by Simon Sinek : EUGENE LEE, Software DeveloperTEDx
Why it’s great: Simon was the speaker that inspired me to start using the phrase, “I believe…”
He is the reason why I changed using “I think…” at the beginning of sentence to ”I  believe…”.

Why is ‘x’ the unknown? by Terry Moore : ANTOINE ROUX, Software Designer:
Why it’s great: You really learn something in this TED talk.

My escape from North Korea by Hyeonseo LeeHARRY ANDREWS, Software Designer
Why it’s great: The speaker’s whole story was very inspiring – Hyeonseo was almost caught many times. At one point in her story she said that a complete stranger from Australia, who had no idea of her heritage, helped her by paying bail to get her out of jail – that act of a total stranger seeing what was happening and assisting her was very inspirational.

A love poem for lonely prime numbers by Harry Baker : CHRIS WILSON, Software TEDxArchitect
Why it’s great: I love language and it’s an exemplary display of how clever one can be with it.

Do schools kill creativity? By Ken Robinson : SARA PURDON, Marketing Specialist
Why it’s great:This presenter discusses how we can be nurturing creative spirit in students and how our current school system is not currently set up to do this effectively. He actually goes on to say that most schools are currently doing the exact opposite from nurturing a love of learning in students.

Overcoming Dyslexia, Finding Passion by Piper Ottbein : SALINA TRAN, Marketing Specialist:TEDx
Why it’s great:I like this TED Talk because learning disabilities are very common, and it’s inspiring to see someone as young as Piper had the strength to share her struggles and how she overcame dyslexia.

Your body language shapes who you are by Amy Cuddy : TRACY KING, Director of Marketing
Why it’s great: In this talk, Amy tells a great personal story to underpin the message that something as small as body language can have a big impact on the way you think of and project yourself.

Why Infographics WorkDid you know that people remember 80% of what they see or do, compared with just 20% of what they read? This makes sense why infographics are so popular with Google recording close to 100,000 searches per month for the term ‘infographic’ in the past year.

At a single glance, infographics can tell a story or help offer clarity around a difficult to understand concept, or visually communicate and compare complex data points. Over the past year, we have seen some amazing infographics that straddle that delicate line between being both beautiful and informative. Read on to see some of our favorites.

The Power of the Mobile Consumer | Mitel Networks
We all know that Mitel is a powerhouse when it comes to connecting companies around the globe, and they have a proven understanding of the way people communicate. That’s why when we first saw this clean and fact filled infographic – we paid attention. This infographic is chock-a-block with stats and facts and tells the story of the mobile consumer, why and how they are using their phones and the way in which they are shaping buying behavior and driving mobile innovation. Quirky and to the point, you will quickly see why this infographic is one of our favorites.

World’s Biggest Data Breaches | Information is Beautiful
Visually beautiful, this infographic details the world’s biggest data breaches dating back to 2004. This is an addictive infographic as it is fully interactive – you can highlight specific companies and dive in for more detail and you can also filter the infographic to show different industries or the specific type of data breach. It is fascinating to see the marked increase in these types of breaches over the last decade and to see how those that really are highlighted in the media, think Ashley Madison, Target and LinkedIn, actually did not impact as many individuals as others you might not have heard of. The takeaway? Don’t share your password – with anyone…

The Daily Routines of Famous Creative People | Podio
So, we all know how quickly time flies – how we spend our days is in effect how we spend our lives. Everyone faces that daily struggle of how to divide up that precious time – between working, eating, relaxing and exercising. This is a fascinating visual to see how creative icons throughout history have spent their days and to wonder if these careful or casual choices have had an influence on them and the impact that they have had on the world over the years. It definitely makes us wonder how much time we really need to spend checking our Facebook feeds.

2016 Year In Review | Kanata North BIA
We loved this infographic from our friends at the Kanata North BIA. With its punchy colours and straightforward stats, this infographic tells the story of the growth in Kanata Tech over the year and highlights the many events, exciting success stories and our growing social media presence. Keep up the great work Kanata North BIA, Martello is happy to be a small part of this BIG {and booming} ecosystem! #SeriousTechLivesHere

How to Start a Start-Up | Funders and Founders
At Martello, we sure do understand the challenges of getting a start-up off the ground. Because we spend our days making the decisions that will fuel our start-up’s growth, it’s no wonder that we fell hard for this straightforward infographic that simplifies the steps you need to take to get your start-up off the ground. We know – it makes it all look so easy! Our favorite takeaway from this infographic is ‘live in the future, ahead of your time’ very true and great words to live by.