News & Events

The Kanata Networker – Summer 2018 Issue

by Rosa Saba

Building on a military career spanning more than two decades, Proctor is now leading one of Kanata’s hottest tech firms to its TSX-V debut.

John Proctor came to Martello Technologies at at time when the company was gearing up for change. From the acquisition of Montreal firm Elfiq in January to the recent announcement that Martello will be going public, the new CEO had – and still has – a lot on his plate.

Never one to step down from a challenge, the Canadian and British Forces veteran and former vice-president of global cyber security at CGI rolled up his sleeves and got to work preparing the company for what was sure to be a busy 2018.

Read More.


June 9, 2018

Martello continues to grow its footprint in the hospitality industry, leveraging new technologies and partnerships.

The company, exhibiting in booth 1729 at HITEC Houston (June 18-21), will showcase its flexible and modular options for both Elfiq SD-WAN and unified communications (UC) performance management. Elfiq Networks is a subsidiary of Martello.

Hotel properties choose Martello’s solutions to centrally manage, control and optimize their network, both for guest high speed Internet access (HSIA) and their corporate network.

Read More.

Flexible, modular software and SD-WAN solutions address the network performance challenges of real-time communications, for a better guest experience.

 Houston, Texas (June 19, 2018) – Martello, a provider of network performance management solutions for real-time communications, continues to grow its footprint in the hospitality industry, leveraging new technologies and partnerships. The company, exhibiting in booth number 1729 at HITEC Houston June 18-21, will showcase its flexible and modular ‘as a service’ options for both Elfiq SD-WAN and unified communications (UC) performance management. Elfiq Networks is a subsidiary of Martello.

Hotel properties choose Martello’s solutions to centrally manage, control and optimize their network, both for guest high speed Internet access (HSIA) and their corporate network. “Many hotel properties today are suffering because of antiquated private circuits with low bandwidth that are struggling to support their entire network,” said Todd Shobert, Chief Technology Officer at Safety NetAccess, an Elite Partner of Elfiq Networks for over 10 years. “Martello’s latest innovations offer us the flexibility to build our own SD-WAN solution to remotely manage our clients’ entire WAN infrastructure, supplementing it with additional bandwidth and optimizing it for superior quality of experience.”

By leveraging zero-touch provisioning and analytics capabilities, hotel properties and operators can monitor and maintain a state-of-the art network while saving on the cost of bandwidth, thanks to the company’s link aggregation and SD-WAN technologies. Working hand in hand with Martello’s fault and performance management software as a service (SaaS), it’s now possible to optimize real-time traffic such as VoIP to improve the overall Quality of Experience.

“Hospitality is a 24/7 business, and Martello’s software-as-a-service has been keeping Firmdale ahead of UC network performance problems for more than 4 years, improving our guest experience,” said Mark Rupert Read, Director of IT at Firmdale Hotels. “Martello is always improving and augmenting its offering, solving more of our network performance challenges from a single pane of glass”.

“Hotels face significant competitive pressures, and Martello is helping its customers deliver the kind of guest experience that will make them successful”, said John Proctor, President and CEO of Martello. “Fast, reliable internet, VoIP and collaboration are key for today’s guest, and Martello makes it possible with performance management solutions that specialize in real-time communications”.

Over the years, Martello has developed a strong solutions portfolio for both hospitality clients and service providers. The St. Regis Dubai, the Hilton Garden Bogota, and the Texas A&M Hotel and Conference Center were only a few of the valued hospitality clients to join the Martello family in the last month.

The company recently announced the closure of a $7.5 million private placement, after sharing in April its plans for a public listing on the TSXV via a reverse takeover. To spearhead this strategy, Martello added bench strength in May with the appointment of CFO Erin Crowe. The company’s ambitious growth plans include future merger and acquisition activity, an area in which the company has a positive track record. In December 2017, Martello acquired SD-WAN player Elfiq Networks.

About Martello

Martello delivers confidence in network performance. Our solutions manage and optimize the performance of real-time services on cloud and enterprise networks and include network performance management software and SD-WAN technology. Over the top (OTT) service providers and enterprises around the world rely on Martello’s technology to deliver better service quality and a reliable user experience. Designed for real-time communications such as voice and video, Martello’s solutions detect, identify and address network performance problems BEFORE service quality is impacted. For information, visit:

June 6, 2018

In preparation of going public on the TSX Venture Exchange (TSXV), the Canadian stock exchange, SD-WAN and performance management provider Martello sold $7.5 million worth of shares in a non-brokered private placement.

A number of current investors purchased the private shares of Martello. These include investment firm Donville Kent, Martello employees and their families, high net worth individuals, and large institutional funds. Martello President and CEO John Proctor said the company had been looking to make $6 million, but the demand for the shares exceeded expectations.

The company will complete a reverse takeover with Newcastle Energy Corporation in order to go public and become a technology issuer on the exchange. Newcastle is already listed on the TSXV and is an investor in Martello.

This private placement was meant as a way to have better financial resources that will make liquidity easier, when the company does go public, and to expand certain areas of the business, including sales. Part of the reason this liquidity is important is because the vendor wants to acquire other companies, Proctor said.

Martello is poising itself to “make all the really cool stuff happen,” Proctor said. “The networks out there are getting more and more complicated, more and more congested, and we wanted to really simplify and make that environment more efficient.”

One way it plans to accelerate its growth is with new mergers and acquisitions, an area in which the company has placed specific focus in the past. Proctor said Martello looks for smaller companies that are “doing something very specific in the network environment” that aligns with its work. He continued that Martello is “very keen” to welcome companies as “a part of our family” and retain the main focus of the acquired company’s technologies.

In January Martello acquired SD-WAN vendor Elfiq Networks, and in April the companies debuted their joint SD-WAN platform Atlas. Atlas is a subscription-based SD-WAN service that includes a hardware platform, edge, a virtual private network (VPN), stream, and a firewall.

In moving forward and expanding its business, Martello is placing particular emphasis on expanding its SD-WAN product line with unified communications. The company intends to take the unified communication capabilities, tools, and analytics it has and apply them to its Atlas SD-WAN environment in an effort to help with real-time service.

Proctor also said that they are working with a number of partners to “license our SD-WAN technology in a number of different scenarios,” including a mixture of hardware and operating system environments where SD-WAN can take a supportive role.

OBJ LogoJune 7th, 2018

With future acquisitions and a public listing on the horizon, Martello Technologiesannounced this week that the local cloud communications services firm has raised $7.5 million in a private placement round.

The non-brokered placement, consisting of common shares in the Kanata-based firm, was oversubscribed from an initial target of $6 million, according to a Martello spokesperson. The financing will fuel the company’s growth strategy including future acquisitions.

Bruce Linton, co-chair of Martello’s board of directors, said in a statement that the oversubscribed round indicates high investor confidence in the firm as it prepares to go public later this year.

“The overwhelming response to Martello’s private placement is a testament to the company’s opportunity and capacity to execute,” he said.

Martello’s spokesperson says the financing came from a combination of institutional investors, high-wealth individuals, and Martello employees. Among the group was investment fund Donville Kent. Vice-president and portfolio manager Jesse Gamble said in a statement that Martello’s leadership team, strong track record and runway for growth make it an attractive investment opportunity.

The fresh financing is the latest move in what’s shaping up to be a big year for the Wesley Clover portfolio company. Martello started the year by announcing a merger with Montreal’s Elfiq Networks, effectively doubling its size. The firm also recently added a new chief financial officer in Erin Crowe.

Martello expects to go public on the TSX-V through a reverse takeover of B.C.’s Newcastle Energy Corp. before the end of 2018.