News & Events

Teaming Martello’s network performance management solutions with Elfiq Networks’ SD-WAN technology creates unparalleled capabilities for delivering real-time services in the cloud.

Ottawa, Canada (January 4, 2018) – Martello Technologies, the provider of performance management solutions for real-time communications, announced today that it has merged with SD WAN network performance and business continuity company Elfiq Networks. As digital transformation accelerates, delivering real-time services has become more challenging with the move to the cloud. Today’s transaction creates a new market leader with solutions that manage the performance of these services on distributed cloud networks. Elfiq Networks becomes a subsidiary of Martello Technologies.

Martello has grown rapidly with software as a service (SaaS) that monitors more than 6,000 networks globally, detecting and troubleshooting network problems. By adding Elfiq Networks’ powerful SD WAN capabilities, Martello can now complete the network performance management cycle for its customers, fixing these problems with smarter bandwidth management, added flexibility and higher network responsiveness.

Together, Martello and Elfiq Networks will leverage a world class team as they advance their network performance management business. Existing leadership remains in place, bolstered by the addition of President and CEO John Proctor. Sampford Advisors acted as exclusive M&A adviser to Martello on this transaction.

“This transaction offers value for customers and shareholders”, says John Proctor, Martello’s President and CEO. “We’ll grow faster and solve our customer’s problems more effectively, and will be well positioned to accelerate market share through both organic growth and future acquisitions”.

“Together, we can position our customers for digital transformation and help them deliver a better user experience,” says Elfiq Networks President, CTO and Co-Founder Fred Parent. “This is a unique opportunity to create a market leader in this space, and I look forward to working with the entire Martello team to make it happen”

Martello’s technology addresses three high growth markets: SD WAN, with a compound annual growth rate (CAGR) of 69% (IDC)1, cloud-hosted unified communications with a CAGR of 29% (Synergy Research)2, and network performance monitoring and diagnostics (NPMD), with a CAGR of more than 20% (Gartner)3.

About Elfiq Networks

Elfiq Networks enhances network performance and business continuity through innovative link balancing and bandwidth management technologies, delivering state-of-the art SD-WAN solutions to clients around the world. With ATLAS, end-users benefit from centralized management, zero-touch provisioning, increased visibility, simpler configurations and greater savings. For more information, visit

About Martello Technologies

Martello Technologies manages the performance of real-time services on complex distributed cloud networks. Our solutions, which include network performance management software as a service (SaaS) and SD WAN, allow over the top (OTT) service providers and enterprises around the world to deliver better service quality and a reliable user experience. Designed for real-time communications such as voice and video, Martello’s solutions detect, identify and address network performance problems BEFORE service quality is impacted.

  1. IDC’s Worldwide SD-WAN Forecast, 2017–2021.
  2. Synergy Research – UCaaS Q2 2017
  3. Gartner – February 2017 Magic Quadrant for Network Performance Monitoring and Diagnostics.

Cloud-hosted unified communications (UC) systems can offer cost efficiencies and operational improvements, but these networks can also be increasingly complex to manage. Martello gives IT departments and service providers the path to better performance, with its MarWatch (also called Mitel Performance Analytics) SaaS that monitors and manages cloud-hosted unified communications networks around the clock. It reduces user downtime and disruption — essential for the peace-of-mind of internal and external IT teams.

During the latest Quarter, Martello introduced a new offering to prevent network performance problems before they occur. Martello UCScore is a web-based network site qualification tool designed specifically for unified communications networks. The new tool is used by technicians to test a network and predict its performance characteristics before the deployment goes live. Initial
interest has been strong, as most service providers see such automated tests as vital to the successful onboarding of new customers and the expansion of existing customer networks.
UCScore can also be integrated easily with other popular service provider tools such as Salesforce.

The Quarter also saw Martello recognized as the leading Ottawa company in the 2017 Profit Magazine PROFIT 500 ranking of the 500 best Canadian growth companies, securing 48th position. Growth will remain top of mind for the Martello management team,and we look forward to the next update.

Read the latest Wesley Clover Quarterly Update.

OBJ LogoDecember 18, 2017

One of Ottawa’s fastest-growing tech firms has a new chief executive.

Martello Technologies said Monday that it had hired John Proctor, a veteran of the Canadian and British Armed Forces as well as the former vice-president of global cybersecurity at CGI, as its new CEO.

Mr. Proctor replaces Bruce Linton, who will remain active within the firm and become Martello’s co-chairman of the board alongside Terry Matthews. Mr. Linton is also the chairman and CEO of cannabis producer Canopy Growth.

“Martello is primed for continued growth and is adding senior leadership experience to ensure they get there,” Mr. Matthews said in a statement. “John has a proven background and private sector experience, which will help him guide Martello through the next stages of corporate execution.”

Martello develops software that helps IT professionals troubleshoot cloud-based communications systems, with a particular focus on servicing Mitel’s customers. Martello – which was founded in 2009 – and Mitel are connected by Mr. Matthews, who co-founded Mitel and invested in Martello.

The Kanata startup has attracted significant attention in recent years, including a ranking of No. 48 on the 2017 Profit 500 list with five-year revenue growth of 1,552 per cent. Locally, OBJ named Martello its fastest-growing company in 2015 and, more recently, named it one of the recipients of a 2017-18 Employees’ Choice Award.

In September, Mr. Linton mused that an initial public offering and acquisitions were likely to be in Martello’s future.

Poised for rapid growth, Martello taps cyber security expert and business leader to head the company.

 Ottawa, Canada (December 18, 2017) – Martello Technologies, the leading provider of network performance management solutions for unified communications (UC), announced today the appointment of John Proctor as President and Chief Executive Officer (CEO).

A respected senior ICT executive, Mr. Proctor brings more than eight years of experience driving strategic initiatives that build businesses. Prior to his work in the private sector, Mr. Proctor served for more than twenty years in the Canadian and British Forces. Since entering the private sector he has served in multiple roles, including Vice President, Global Cyber Security at CGI, where he was responsible for the company’s strategic vision on Cyber Security. John is also a very active member of the ICT community, including sitting on the ICT advisory board for Government Affairs Canada and also the CATA (Canadian Advanced Technology Alliance) Cyber Council.

Ranked number 48 on the 2017 PROFIT 500 list of the fastest growing companies in Canada, Martello has achieved triple digit five-year revenue growth. Martello’s software as a service (SaaS) is now deployed in more than 6,000 networks around the world. This success has given the company a solid base from which to expand further, and Mr. Proctor will lead the company through the next phase of growth.

Bruce Linton will play an active role in the company as Co-Chairman of the Board of Directors, working closely with Mr. Proctor in areas including working with capital markets.

“Martello is primed for continued growth and is adding senior leadership experience to ensure they get there,” says Sir Terry Matthews, Co-Chairman of the Martello Board of Directors. “John has a proven background and private sector experience, which will help him guide Martello through the next stages of corporate execution.  We thank Co-Chairman Bruce Linton for the pivotal role he has played in the success of the company to date, and welcome John as a strong addition to the executive team.”

“I’m very pleased with the opportunity to join Martello”, says John Proctor, the new President and CEO. “It is an excellent chance for me to help scale further an already profitable business with solid technology and a great team. I look forward to working with the full team and ensuring the long-term company position as global industry leader.”

Wesley Clover Quarterly Updates - Top Mitel Channel Partners Onboarding Ramps up

October 2017 | Wesley Clover Quarterly Update

Boosted by exposure to top channel partners and customers at the Mitel Elite Experience event this Quarter, device activations on Martello Unified Communications (UC) network performance management SaaS have grown at a rapid pace in the first six months of 2017. Private-labelled Mitel Performance Analytics (MPA) software helps channel partners, service providers and enterprises deliver top-grade UC network service quality by coupling deep insight into Mitel voice quality performance with support for third-party vendor equipment such as routers and servers. Read More