Martello NEWS


May 23, 2018

John Proctor, President and CEO of Martello describes to Don Witt of The Channel Daily News, a TR publication how Martello was started in 2009 to provide network performance software primarily for Unified Communications.  They also specialize in Mitel systems.

Their target customers are:

  • Managed Service Providers
  • Service Providers
  • Enterprise

SD-WAN for UC is a way to proactively prevent problems before they happen. This product manages and optimizes network bandwidth through multiple Internet Service Provider (ISP) links and automates the quality of service to prioritize voice quality and UC.

Read More.

May 17. 2018

Martello Technologies has become one of the more interesting players in the SD-WAN space – by purchasing Elfiq – one of the first if not the first players in the space. From there, they combined SD-WAN with service assurance… From quality management to remediation.

According to Tracy King, Director of Marketing, “The layer 2 approach makes it easier to install.” She continued, “You just drop in the box and it works.”

She continued by explaining the company has subsecond failovers, hybrid WAN solutions, a UC site qualification tool and more. Customers can see in advance how many calls the network can concurrently support.

In addition, they offer a STREAM VPN engine which encrypts per flow and offers zero-touch provisioning.

Tracy explained there is no limit to how many sites which can be meshed with their new ATLAS SDWAN solution. And there is no performance degradation. They have tested on over 500 virtual machines. This includes improved QoE and the ability to go from 100 Mbps to 1 Gbps in a single box with firewalll and full VPN meshing. They recently announced they offer ATLAS as a service.

An MSP can provide a managed network offering (layer 2-7) with recurring revenue. The DPI engine allows the management of traffic based on applications. This is especially useful for hotels and schools.

The MSP can slow Netflix or torrents for example. We can also expect more ITSM capabilities to be released soon.

Perhaps best of all is Martello provides all your major networking needs from SD-WAN routing to a firewall, the ability to shape traffic to generate monthly revenue and a full-featured VPN.

TelecomResellerMay 8th, 2018

Senior finance executive joins leadership team as the company pursues a public listing and future acquisitions.

Martello, a provider of network performance management solutions for real-time communications, announced today the appointment of Erin Crowe as Chief Financial Officer (CFO). The move comes as the company pursues a TSX Venture Exchange (TSXV) listing via a reverse takeover (RTO), and drives growth through existing product lines and future acquisitions. Erin has more than 20 years’ experience in CFO and senior finance roles. She has successfully managed several complex financing transactions, as well as the restructuring and sale of a professional sports team.

“I’m delighted to welcome Erin to our leadership team at this critical point in our growth,” said John Proctor, Martello’s President and CEO. “A recognized strategic finance leader with expertise in complex financing transactions, financial reporting, cash flow management and tax planning, Erin will be a tremendous asset to Martello as we move to become a publicly listed company and pursue future acquisitions.”

Erin has a proven record for the financial leadership of growth stage businesses in a range of industries. Prior to Martello, Erin held various CFO and COO roles, including Executive VP and CFO of Senators Sports & Entertainment, the corporation behind the Ottawa Senators NHL hockey team.  A Chartered Professional Accountant with a Fellow designation (FCPA, FCA), Erin has received many accolades: the Ottawa Women’s Business Network named her the 2009 Corporate Businesswoman of the Year and she was included in the Ottawa Business Journal’s 40 under 40 in 2010. Erin is passionate about giving back to her profession and community. On the board of the Ottawa Food Bank, Erin previously served as Board Chair and Trustee of the Children’s Hospital of Eastern Ontario, as well as Board Chair and Director for Roger Neilson House.

Founded in 2009, Martello merged with SD-WAN player Elfiq Networks in January 2018, to create a market leader in the performance management of real-time services such as unified communications (UC) on cloud and enterprise networks. In 2017, Martello led 18 Ottawa companies with the No. 48 spot on Canada’s PROFIT 500. OBJ recently named the company one of four Ottawa tech companies to watch in 2018, suggesting that Martello may be Ottawa’s biggest tech story of 2018.