As the hockey season starts to wrap up this year, many teams are looking back at their season and patting themselves on the back for a job well done. Long-time Martello employee Geoff Stewart, has always been passionate about the game of hockey with his two kids following in his footsteps playing competitive hockey. Geoff is a dedicated

hockey coach to both of his children’s hockey teams and because of this, he decided to use his Employee-Directed Gift to support his daughter’s hockey team this year. The team of girls, aged 13-14 are part of the Ottawa Girls Hockey Association (OGHA) and their team is called the Ottawa Ice. At this level, the girls are on the ice three to five times a week and the teams compete with other leagues throughout Eastern Ontario and participate in several weekend tournaments that take place throughout the province.

With a big upcoming tournament in Cambridge on the horizon, Geoff knew that he wanted to help offset some of the cost for the team by using his Employee-Directed Gift. This three day tournament was going to be significant for the team because it would give them the opportunity to face other opponents from all over Ontario not just local to the Ottawa area. These teams also play a different style of hockey which can be a bit more physical – the Ottawa Ice were also choosing to play up a division for this tournament, adding to the challenge. It was an amazing weekend for the Ottawa Ice with lots of memories and they came out of it feeling like they had really risen to the challenge facing different teams from a higher level.

Martello is proud to help these eager young athletes get a chance to compete and support local hockey associations.

“Gifts like those made by Martello support the athletes and opens up additional opportunities for them to compete. It is because of contributions like those made by Martello, that the players are able to off-set some of the expenses associated with attending a tournament.” Fred Barzyk, President of the Ottawa Girls Hockey Association

“I am proud to work at a company like Martello because they value the outside interests and volunteer commitments of its employees. Martello supports their employees in the work that we are doing both inside and outside of the office.” Geoff Stewart, Martello Software Architect

It is always exciting to see young athletes challenge themselves and for this team of young female hockey players this away tournament was a BIG deal.  At Martello, we are proud to see the continued reach of our Employee-Directed Gift Program.  Want to see what we are doing next? Stay tuned to our blog for more…

Last March, with a pile of candy and a team of enthusiastic mentors, Martello helped students at every hour of the night to develop a solution for their CU Hacking challenge. Carleton University’s Hackathon, CUHacking was an extraordinary experience in mentoring that also brought back nostalgic memories of our university life! Fast-forward to today, and we are excited to once again be sponsoring CUHacking. This year’s hackathon, with more than 1200 applicants, will be held at Carleton University’s Residence Commons on March 31 to April 1. We’re honoured to present a new challenge this year which students will have 24 hours to hack. Many of Martello’s developers are former hackathon participants, and we encourage students to participate in CUHacking. It offers a fun approach to developing skills that are not taught in class while gaining the experience of building a solution to a real problem.

The initial steps in solving a hackathon problem are comparable to building your own startup company. Like a hackathon, every startup begins with a real challenge that people are facing. It is the developer’s job to solve the challenge better than anybody else in the market. Here are some ‘inside’ tips on how you should think through Martello’s CUHacking Challenge: Take our API for a Test Drive and Bring Data to Life.

Visualize the Customer

Developing a solution is a great achievement, but if it is not designed for the right customer or end user, the product is impractical. Ask questions like: Who are we developing this solution for? How does this application or web server benefit the users? How will this solution change the user’s life? You need to obtain a strong understanding of your persona and design a solution that will fulfil their needs and address their problems. Once you have nailed this step, continue gathering feedback, improving user experience and providing new services that will keep your customers happy.

Build your Problem Statement

Before you start coding, it is essential to build your problem statement. What is a problem statement and why is it critical? A problem statement is a concise description of the selected challenge, and it defines how you and your team plan to solve the problem. Drafting out the problem statement will help you stay focused and use your time efficiently throughout the hackathon. After piecing your code together, ensure that all of the components of the solutions align with your problem statement.

We are eager to see how students will interpret Martello’s CUHacking Challenge – the most impressive solution will be awarded a Martello Hackathon Starter Kit containing a raspberry pi kit, Amazon echo dot, multi-colour RBG keyboard and a $50 Amazon gift card! Be sure to check out our Cleaner Better Modular Scalable CSS Workshop by Martello’s Senior Web Designer, Paul Grant and follow us on twitter for day-of-event pictures and updates.

By Tracy King, Director of Marketing

As Martello burst into 2018 with the announcement of our merger with Elfiq Networks in January, the marketing team was already laying the groundwork for the new brand identity we’ve launched today. The project was more ambitious than it looks: to develop a brand identity that would tell Martello’s story in the context of some very aggressive plans for growth. What are those plans? After completing a merger, Martello is pursuing future acquisition targets and a public offering this year. Working with agency Excentric Creative Partners, we’re extremely proud of the outcome: a fresh, meaningful logo design, tagline and brand promise that will take us through the next phase of Martello’s growth.

While the process of launching a new brand identity is full of decisions, one was simple and created the bedrock that began our project: the company name. For those not already in the know, Martellos are small, round defensive forts built across the British Empire in the 19th century. Many are still standing today (watch for one on your next vacation!), and were designed to provide a vantage point to alert local defence forces to an approaching threat. Our founders chose this name, and it stands the test of time: we’re all about giving our customers a strong position from which to detect problems on their network, so that the ‘defence forces’ can be put to work to resolve them.  Read more about our origin story in this blog.

Next came the process of identifying our brand promise and the key messages that would support that promise to our customers. This formed the base from which our agency partner began developing the creative – namely, the new logo. Our tagline ‘Powering Network Performance’ took shape as we honed in on our brand promise – to deliver confidence in the performance of real-time services on cloud and enterprise networks.

On the logo: never underestimate how symbolic a logo can be when integrating two teams after a merger. Our new logo was embraced wholeheartedly by every corner of the business – from the Kanata, Montreal and Paris offices, the feedback was very positive. The new logo takes the best and strongest elements of our two heritage brands and creates something new that is crisp and modern. The red color that has long been associated with Martello is still there, as is the circular ‘o’ reminiscent of a Martello tower. However, the red ‘o’ has been stylized to reflect the key element in Elfiq Networks’ heritage brand identity.

Our small but mighty marketing team is working over the coming months to roll the new brand identity out. Want a sneak peek of what’s to come for our new website? Check out, the website we’ve launched for Enterprise Connect with our new brand identity front and center.

At Martello, we are packing our bags for Enterprise Connect next week!  At the show we have lots planned and will be demoing our complete UC performance management solution in addition to unveiling our new brand identity at the show.

Just a Couple of Reasons to Drop by and Say Hi!

  1. Catch A Demo  Walk through our new product suite and see how Martello can deliver network performance management and SD-WAN in one solution – designed specifically for UC.
  2. Get Headshot Ready!  The Martello Booth (#739) is located across from the professional headshot booth at the show. We will have some treats on hand to get you ready for your headshot because we are #PoweringConfidence!
  3. Booth Crawl, Tuesday, March 13th @ 4:00 to 6:00 pm  We are announcing something BIG at EC18 so be sure to drop to help us celebrate with munchies and beer – the first 25 visitors to the booth during this time will get a limited edition Martello gift!
  4. Book a Meeting  Looking for some one-on-one time with us? Book a Meeting

So many reasons why we are counting down to EC18. Come see why Martello is uniquely positioned to help you grow your business and give you confidence in the performance of your UC networks.

Enterprise Connect

Its been a busy few months here at Martello with us announcing our merger with Elfiq Technologies in January. Behind the scenes, we are busy getting ready to attend Enterprise Connect in March. Teamed with Elfiq, we will be giving you a first look at Martello’s latest UC performance management solutions. At the show, you will find us at booth #739 where we will be running demos and there to answer any questions.

If you are thinking about attending Enterprise Connect, REGISTER THROUGH US Enterprise Connect

Why Attend?

  • Stay Up-to-Date: Get the latest and greatest from Martello and hear from visionary industry thought leaders in Keynotes and General Sessions.
  • Grow Your Network: Book some time to meet with the Martello team and connect with the largest gathering of enterprise communications and collaboration leaders.
  • Learn From Industry Leaders: Attend a full schedule of Free Education in the Enterprise Connect Theater and Sponsored Sessions.
  • Evaluate All Your Options: Find out about how your organization can leverage Martello’s UC management solution and engage with 180+ of the leading equipment, software and service providers.

Already planning on attending? Book some time with us at the show.